The World’s Most Powerful Copilot for Instructional Design

AI that understands pedagogy. Built from the ground up by experts in the field, Epiphany lets you make smarter instructional design decisions in the flow of design.
Setting a new professional standard. Epiphany is proven to transform the quality & velocity of instructional design.



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The Science Bit. Aka, how Epiphany drives outcomes.
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Self-Determination Theory (Ryan & Deci, 2000) – Motivation thrives when learners feel competent, autonomous, and connected.
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Expectancy-Value Theory (Eccles & Wigfield, 2002) – Engagement increases when learners expect success and see value in learning.
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Curiosity Gap Theory (Loewenstein, 1994) – Curiosity is sparked when learners perceive a gap in their knowledge.
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Desirable Difficulties (Bjork & Bjork, 2011) – Effortful, varied practice strengthens long-term retention.
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Deliberate Practice (Ericsson et al., 1993) – Expertise is built through structured, feedback-driven skill development.
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Cognitive Apprenticeship (Collins, Brown & Newman, 1989) – Learning is enhanced when modeled by experts, scaffolded, and gradually transitioned to independent practice.
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Transfer of Learning (Perkins & Salomon, 1992) – Knowledge must extend beyond its original context to be useful.
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Cognitive Flexibility Theory (Spiro et al., 1991) – Exposure to varied examples strengthens adaptive problem-solving.
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Authentic Assessment Theory (Wiggins, 1998) – Real-world assessments better measure true knowledge application.
Sleep well at night.
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Average 75% uplift in instructional design quality.
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Pedagogical guardrails based on over 200 pieces of research.
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Developed in collaboration with Dr Philippa Hardman.
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Hosted in Europe.
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Fully compliant with GDPR & EU regulations.
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Reliability guaranteed through robust SLA commitment.
Yes! Epiphany supports the design of:
- Online asynchronous learning
- Live virtual sessions
- Live in-person sessions
- Blended learning
You can request these formats in your user brief, or let Epiphany recommend the best-fit format based on your learners, goals, practical parameters etc. Epiphany will recommend the optimal delivery mode based on your goals, learners, and constraints - or follow your specified preferences.
Our groundbreaking “Explore and Ask” function enables you to “talk to Epiphany” about specific aspects of your design throughout the design process.
You can use “Explore and Ask” to:
- Ask questions, e.g. How do these recommended visuals align with Mayer's multimedia principles? How do we know and elaboration activity is the best possible activity to achieve this objective?
- Make edits, e.g. Make the impact evaluation easier to execute.
- Refine outputs, e.g. Add a case study which involves a member of our sales team in London struggling with a challenging customer who is demanding a refund on our new Premium Product range.
- Explore the theory and develop your expertise, e.g. What are the pros and cons of delivering this blended rather than online async? Which research did you draw on to make this decision?
Yes! You can copy and paste any information into the user brief and Epiphany will use this as source content.
A document upload feature will be added in Q2 2025.
There are three "outputs":
1. A design brief: defines what we are designing, for who and why?
2. A design outline: defines objectives, content & activities.
3. The final output from Epiphany is a course storyboard, i.e. a fully designed, scripted and “ready to develop or deliver” course.
You can download your design brief, outline and/or storyboard as an Excel, PDF or DOCX. If you added slides as part of your design, you can downloads these a .PPTX.
SCORM download & integration with AI content creation tools is coming in Q2 2025.
In order to generate and export a complete storyboard at the very least you must:
- Add a user brief: i.e.. tell Epiphany what you want to design, for who and why.
- Add at least one piece of content & one activity to each module in the outline stage.
If you want to optimise for speed, it's possible to design a bespoke, evidence-based design in <10 mins.
At Epiphany, we apply a scientifically rigorous, research-backed instructional design framework to ensure that every recommendation is robust and reliable.
Our approach is based on the Epiphany Learning Framework: Motivate – Practice – Apply (MPA), which integrates learning, cognitive and behavioural science research to optimise learning engagement, retention, and real-world application.
Each of Epiphany's recommendations is grounded in evidence-based principles, including:
1. Motivate
We ensure learning environments foster curiosity, self-efficacy, social belonging, and cognitive readiness, using:
- Self-Determination Theory (Ryan & Deci, 2000) – Ensuring learners feel autonomy, competence, and relatedness.
- Expectancy-Value Theory (Eccles & Wigfield, 2002) – Structuring content to increase learners’ confidence in success and the perceived value of learning.
- Social Learning Theory (Bandura, 1986) – Leveraging peer interactions, modeling, and observational learning.
- Curiosity Gap Theory (Loewenstein, 1994) – Using curiosity-driven design to stimulate deep learning engagement.
2. Practice
We ensure that learning is interactive, effortful, and reinforced, using:
- Deliberate Practice (Ericsson et al., 1993) – Emphasising structured, feedback-driven skill development.
- Cognitive Load Theory (Sweller, 1988) – Designing content to optimize working memory and prevent overload.
- Retrieval Practice (Roediger & Karpicke, 2006) – Encouraging knowledge recall to improve retention.
- Interleaving & Variability (Taylor & Rohrer, 2010) – Alternating between problem types to strengthen knowledge transfer.
3. Apply
We ensure learners apply knowledge in practical contexts, receive feedback, and reflect, using:
- Transfer of Learning (Perkins & Salomon, 1992) – Ensuring knowledge is adaptable across different settings.
- Authentic Assessment (Wiggins, 1998) – Designing real-world applications instead of rote memorisation.
- Metacognitive Strategies (Bjork et al., 2013) – Encouraging self-reflection to reinforce deep learning.
- Learning by Teaching (Fiorella & Mayer, 2013) – Strengthening retention through peer explanation.
Yes! At any stage in the process you can ask Epiphany to make changes to the design based on your requirements using the “Explore and Ask” feature.
Right now, you can share your design at the brief, outline and/or storyboard stage by downloading it and sharing it with stakeholders, SMEs, learners etc.
In Q2 2025 we will introduce in-platform collaboration, commenting and editing to streamline collaboration further.
Research shows that generic AI tools are not great at instructional design. Unlike generic AI tools which are built to be general assistants, Epiphany has been built from the ground up to do one task - instructional design - like a pro.
In practice, this means we have added hundreds of evidence-based prompts to Epiphany’s back end to ensure that the product thinks and behaves like a pro Instructional Designer.
We have also baked in best-practices in instructional design via Epiphany’s workflow, which surfaces and supports critical decisions and actions in an optimal sequence providing guardrails to ensure every decision is optimised for learner engagement and outcomes.
Thanks to these things, in controlled tests Epiphany significantly increased both the speed and the quality of instructional designers’ work compared with generic tools like ChatGPT.
Yes! Accessibility is built into the core design process through:
- Multiple ways to engage with content
- Various pathways for information processing
- Diverse methods for demonstrating knowledge
- Self-paced progression options
- Built-in cognitive support features
Read more about our accessibility approach here.